When do you have enough content to launch?

When do you have enough experiences and activities to launch your product?

When you’re starting a product to get participants a big outcome and you don’t have a lot of audience connection yet to know exactly what they’re going to need, there’s a lot of pressure to build all of the activities and experiences necessary to get the full big outcome before you launch.

You worry that if you don’t show success from the start, you won’t be able to prove the product.

Ironically, that is actually one of the biggest failure modes.

Here’s an important strategy to prevent that.

Instead, pick one strong activity and just launch that as a mini-product.

Here’s what this looks like in real life. My client, The DeBruce Foundation, built a really cool career tool. When they took it to the board, the first thing the board asked is “What is someone going to do after that? What happens next?”

The team could have listened to that worry and stopped rolling out the career tool to build out a long program right then. Instead they took that assessment to a career fair and they walked around with tablets and put it in the hands of students. That one teeny tiny product went on to having over 100,000 participants and is on its way to becoming a premiere US career tool.

If you’d like help figuring out what special activity in your collection is your mini-product winner, get it touch. I can help.