Should I build on a custom or third party platform?

If I’m not a developer, should I go for custom platform development or use a third party tool?

My guidance is to innovate on only one of these three at the same time:

Your content.

Your market.

Your techology.

If you are a big technologist and you know your market, then you can innovate on the content and you can do a custom platform, no problem.

if you are not a big technologist and you don’t know what your content is going to be and you’re still learning your market, don’t spend your energy on technology right now.

The other two are much more important to answer first.

You can go very far on a third party platform solution before you need to do custom coding, and you’ll be able to focus on answering content and market fit questions.