How to use the slim success rate of programs to your advantage

Products and programs require a lot of money up front and most of them fail. That’s not good news for a business case. But you can use that slim success rate to your advantage. Here’s how.

Programs that are used to help people do hard things are just harder to make successful.

It’s a lot easier to solve a problem where you take a pill or spray a bottle and you’re done.

It’s a lot harder to create a behavior change program.

But that difficulty creates the opportunity.

There are very few people in the marketplace who are really good at doing it. AND there are a lot of organizations that have a gap in their pipeline that need that problem solved.

So if your cool little program can be the fix, that’s a great commercial opportunity for you to partner with those entities that need that problem solved.

The problem you’re solving to help the consumer take the next step in the value chain could be very valuable to a number of businesses.

So don’t be limited to thinking the opportunity is based on the price that the end participant is willing to pay for the program.The price that you may be able to charge a commercial business to solve their problem that unlocks multi-million dollar opportunities for them may be much more lucrative.

And in the end, the participant is the winner because they get the solution they’re looking for. If you’d like help seeing bigger opportunities in your product or service, get in touch.